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Leaflet design stimulates adult learners to sign up for training course![]() AimRecruitment of 600 people onto commercial courses within two weeks Background![]() Training Opportunities of Redditch and Wolverhampton is one of the new breeds of community trainers who, whilst catering for the needs of the local unemployed and disadvantaged, also have a dynamic programme of commercial courses targeted at the commercial sector. By targeting both sectors the standard and style of training had to be pitched at the SME and commercial market. Rather than run dual delivery systems Training Opportunities committed themselves to offer commercial standards of training and accommodation to all. Strategy
The solution recommended was to produce an A5 insert printed single-colour both-side and place it in the local free sheet identified as having the best coverage of target audiences by the Metropolis 2 media department. The insert was then designed, written and printed in 36 hours and shipped to Worcester for insertion under the strap line "Now you've got it - what are you going to do with it?". Since the campaign was launched in January, this was an opportune time to address new gifts and support children in their studies. The administration and reception staffs were trained in taking calls and logging interest ready for the calls to start. Results
As a result not only was the course fully booked but there was also a waiting list formed to replace any dropouts. This was an essential performance for such a government-funded programme where full occupancy is critical. |
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