strategic marketing communications

Discussion

Strategy

Creation

Delivery

Case Studies

Financial

General Insurance Standards CouncilThe following case studies illustrate Metropolis 2's involvement with GISC, from a large-scale database creation at its inception to the daily task of keeping track its relationship with the press:

1. Generate a database of prospective members

2. Create databases for marketing and recruitment

3. Track coverage in professional and consumer press

Case 1

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